When it comes to choosing an engagement ring, the diamond shape is one of the most important decisions you'll make.

Not only does it set the tone for the overall design, but it also reflects personal style and taste.

With so many options available, knowing which diamond shapes are the most popular can help you narrow down your choices.

In this guide, we’ll explore the most beloved diamond shapes for engagement rings, sharing genuine stories and helpful tips along the way.

Round Brilliant Cut: The Timeless Classic

If there's one diamond shape that stands out above the rest, it's the round brilliant cut.

Known for its incredible sparkle, this shape has been the go-to choice for brides for decades.

The round brilliant cut features 58 facets that reflect light like no other, making it the most brilliant diamond shape available.

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Why it’s a Favourite:

The round brilliant cut is popular for its versatility.

It looks stunning in any setting, from solitaire to halo designs.

Whether you're looking for something traditional or modern, a round brilliant cut delivers timeless beauty and sparkle.

Looking for this classic design? Be sure to check out our engagement rings to find the perfect round brilliant cut for your proposal.

Genuine Story: Tradition Meets Personal Style

Jennifer always dreamed of a classic engagement ring but wanted something that felt unique.

She chose a round brilliant diamond set in a sleek, modern band, combining tradition with her personal flair.

Her ring now stands as a symbol of both her love for tradition and her contemporary style.

Princess Cut: Modern Elegance with a Twist

The princess cut is another top choice for engagement rings, beloved for its clean lines and sharp angles.

This square-shaped diamond offers modern sophistication while still providing plenty of sparkle.

Brides who want a unique twist on the classic round diamond often gravitate toward the princess cut.

Why it’s a Favourite:

The princess cut maximises sparkle with its intricate faceting, while the square shape offers a sleek, modern look.

It’s also known for being more affordable per carat than round diamonds, giving brides more value for their money.

If you’re after a bold and modern look, explore our large diamond rings featuring stunning princess cuts.

Genuine Story: Crafting a Unique Engagement Ring

Samantha wanted an engagement ring that stood out from the crowd, so she and her fiancé chose a princess cut diamond.

Set in a custom-designed band, the ring reflected both their creativity and love for modern design, making it truly one-of-a-kind.

Oval Cut: A Modern Take on Tradition

The oval cut has gained immense popularity in recent years, offering a fresh take on the traditional round shape.

Its elongated design not only enhances sparkle but also gives the illusion of a larger stone.

Many brides love the oval cut because it makes their fingers appear longer and more slender.

Why it’s a Favourite:

The oval cut is perfect for those who want a traditional shape with a modern twist.

Its unique silhouette adds a touch of elegance while still offering a brilliant sparkle.

Plus, it works beautifully in a variety of settings, from vintage-inspired to contemporary designs.

Complete your bridal set with our selection of wedding bands that pair beautifully with oval-shaped diamonds.

Genuine Story: Celebrity Inspiration and Personalisation

Inspired by her favourite celebrity’s engagement ring, Emily chose an oval diamond for her own.

She customised the ring with a rose gold band and a hidden halo, creating a ring that reflected both her admiration for Hollywood glamour and her personal style.

Cushion Cut: Vintage Charm with a Modern Appeal

For brides who love a vintage feel, the cushion cut is a popular choice.

This shape, characterised by its rounded corners and larger facets, offers a romantic, old-world charm.

Its name comes from its pillow-like shape, and it’s known for striking a balance between brilliance and fire.

Why it’s a Favourite:

The cushion cut is perfect for brides who want a ring with a vintage vibe.

Its soft, rounded edges make it a romantic choice, while the larger facets enhance its sparkle, making it a brilliant option for those who love both charm and shine.

For a romantic and timeless addition, explore our eternity rings, perfect for complementing cushion cut engagement rings.

Genuine Story: A Ring with Heirloom Appeal

Maggie and her fiancé wanted a ring that felt timeless and sentimental.

They chose a cushion cut diamond set in an antique-inspired band, a design that reminded them of Maggie’s grandmother’s heirloom jewellery.

Now, her engagement ring carries a sense of family history and love.

Emerald Cut: Sleek Sophistication

The emerald cut is for brides who value sophistication and understated elegance.

Its long, rectangular shape features step-cut facets, which create flashes of light rather than the sparkle seen in other cuts.

The emerald cut emphasises clarity and quality, making it a stunning option for those who appreciate refined glamour.

Why it’s a Favourite:

The emerald cut is all about sleek lines and sophistication.

It’s perfect for brides who want a ring that exudes elegance without being overly flashy.

While it doesn’t have the same level of sparkle as a round brilliant cut, its clean and refined look makes a bold statement.

Pair your emerald cut diamond with one of our diamond pendants for a complete look of refined luxury.

Genuine Story: Minimalist Glamour

Kate is a minimalist at heart, and she wanted her engagement ring to reflect that.

She chose an emerald cut diamond set in a simple platinum band, a design that perfectly aligned with her love for clean lines and modern elegance.

Pear Cut: A Unique and Feminine Choice

For brides looking to make a statement, the pear cut is a beautiful option.

Its teardrop shape combines the best features of the round and marquise cuts, resulting in a unique and feminine design.

The pear cut can be worn with the point facing up or down, offering versatility in style.

Why it’s a Favourite:

The pear cut stands out for its distinctive shape and dramatic flair.

It’s a great choice for brides who want something bold yet elegant, and its elongating effect on the fingers is an added bonus.

Add a personal touch with lab-grown diamonds for an eco-friendly and ethical alternative to your engagement ring.

Genuine Story: Standing Out with Style

Amanda wanted a ring that was as bold and unique as her personality.

She opted for a pear-shaped diamond set in a halo of smaller diamonds, creating a ring that was not only stunning but also a true reflection of her individuality.

Marquise Cut: Regal and Bold

The marquise cut is another standout shape, known for its regal, elongated design.

With pointed ends and a large surface area, the marquise cut makes a bold statement and can make the diamond appear larger than it is.

Why it’s a Favourite:

The marquise cut is perfect for brides who want to create a bold, dramatic look.

Its elongated shape draws attention and makes a powerful impact, while its history in royal jewellery adds a touch of grandeur.

If you’re drawn to bold, statement pieces, check out our tennis bracelets for a regal and sophisticated addition to your jewellery collection.

Genuine Story: A Royal-Inspired Engagement

Inspired by the elegance of royal jewellery, Sarah chose a marquise cut diamond for her engagement ring.

Its regal shape made her feel like a queen, and the ring became a beautiful symbol of her love story’s grandeur.

Asscher Cut: Vintage Sophistication

The Asscher cut, often associated with Art Deco style, offers a vintage feel with its square shape and step-cut facets.

This shape has a similar structure to the emerald cut but features a more geometric design, making it ideal for brides who appreciate retro glamour.

Why it’s a Favourite:

The Asscher cut is perfect for brides seeking a ring with vintage appeal.

Its bold, geometric design gives it a distinctive look, while the step-cut facets add depth and dimension.

If you love vintage sophistication, our selection of earrings can help you complete the perfect set for your engagement look.

Genuine Story: A Touch of Art Deco Glamour

Natalie and her fiancé chose an Asscher cut diamond for their engagement ring, inspired by their love of Art Deco architecture.

The geometric lines of the diamond reminded them of their favourite era, adding a unique touch to their engagement story.

Radiant Cut: The Perfect Blend of Elegance and Sparkle

The radiant cut combines the best features of the emerald and round brilliant cuts.

With its rectangular or square shape and brilliant-cut facets, the radiant cut offers both elegance and sparkle.

It’s a versatile option that works well in a variety of settings and styles.

Why it’s a Favourite:

Brides love the radiant cut for its ability to blend the sparkle of a brilliant cut with the clean lines of an emerald cut.

It’s perfect for those who want a ring that’s both elegant and eye-catching.

Heart-Shaped Cut: The Ultimate Symbol of Love

For brides who want to wear their heart on their sleeve (or finger), the heart-shaped diamond is a romantic and symbolic choice.

While not as commonly seen as other shapes, the heart cut makes a powerful emotional statement.

Why it’s a Favourite:

The heart-shaped cut is perfect for brides who want to express their love in the most literal way.

It’s a unique shape that stands out and is a true symbol of romance.

Genuine Story: A Love Story Shaped Like a Heart

When Jessica’s fiancé proposed, he chose a heart-shaped diamond to represent their deep love for each other.

The shape made the ring extra special, serving as a constant reminder of the love they share.

FAQs

Which diamond shape sparkles the most?

The round brilliant cut is known for having the most sparkle, thanks to its 58 facets that maximise light reflection.

What is the most affordable diamond shape?

In general, cushion and princess cuts tend to be more affordable per carat than round brilliant cuts.

Which diamond shape looks the biggest?

Elongated shapes like oval, pear, and marquise cuts can appear larger than round diamonds of the same carat weight due to their surface area.

Is one diamond shape better than the other?

There is no “better” shape—it all depends on personal preference, lifestyle, and the overall design of the ring.

Each shape has its unique beauty and charm.

Can I customise my diamond shape?

Yes, many jewellers offer custom designs, allowing you to choose the diamond shape that best reflects your style and love story.

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